SXSW

SWSW

Tue
01
Sep
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Looking back at the SXSW Premiere of Mr. Robot featuring interviews with Christian Slater, Rami Malek , Carly Chaikin and Portia Doubleday

When a network premieres a television pilot at South by Southwest rather than on their channel, they’re banking on it being a show that can build buzz fast. Now that Mr. Robot has reached its final episode, airing on USA on 9/2 at 10 p.m., it’s fair to say the gambit paid off. Mr. Robot had the second-highest scripted series premiere on basic cable this year, and the ratings have averaged a solid 3 million viewers a week.

Tue
05
May
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IBM Softlayer and Chicago Made at the SXSW Trade Show

South by Southwest is an institution in Austin, TX. It first came to life as a little music festival back in 1987. Now, almost 30 years later, the event has grown exponentially, covering three overlapping conventions under the same umbrella: music, film, and digital culture.

All three facets of the festival converge during the four days of the SXSW Trade Show, and the exhibitors reflect that congruence. It’s not unusual to find displays from The New York Times, NASA, and the Price is Right (along with a giant spin wheel, of course!) at the same gathering, a mixture that reflects the truly eclectic nature of all things SXSW.

Wed
15
Apr
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NME & PRS For Music Present: Happyness, Girl Band, Hinds, Ultimate Painting, Honeyblood, Arrows of Love at the SXSW British Music Embassy

The final night of British music discovery at South by Southwest (SXSW) was selected by New Musical Express, more commonly known as NME music magazine both online and in print. NME.com is the world's biggest music website, bringing in over 7 million users per month. Based in London, NME is in a prime position to have their pulse on British music trends, not to mention the rest of the world's. In fact, NME is credited with inventing the term Britpop, first used as a descriptor for Blur's music in the 1990s. 

 

Wed
15
Apr
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Ben Sherman & the UK Trade & Investment present Laura Welsh, Carl Barât and the Jackals, Circa Waves, Black Rivers, Dry the River, Public Service Broadcasting at the SXSW British Music Embassy

From Mods to the modern day, British rockers have flocked to the Ben Sherman brand  and their iconic button-down shirts for a way to find themselves in fashion. The shirts, introduced in 1963, were just enough of a departure from the typical dressy options of the time—more color, more buttons!—to be embraced by the Mods, one of Britain's most significant subgroups of youth culture. The relationship between the men's lifestyle brand and musicians started then and has continued to today through Classic Rock, Northern Soul, BritPop, and now, the stage at Latitude 30 in Austin, TX.

Sat
11
Apr
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Jason Schwartzman, Judith Godrèche from Patrick Brice's The Overnight at SXSW

A comedy of errors might be the best way to describe the Overnight, one of this year's South by Southwest Festival Favorites. Some of the biggest comedic names in the entertainment industry—Jason Schwartzman, Adam Scott, and Taylor Schilling—were joined by Judith Godrèche, a vet of more dramatic French and American productions, in this story of neighbors looking to become friends after a meet-cute in the park. Or maybe they are looking to becoming something more than that? Are they? Aren't they? We're still not sure!

 

Fri
10
Apr
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The 2015 South by Southwest Interactive Innovation Awards

The yearly South by Southwest festival (SXSW), held in Austin, TX, gives innovators in many different fields the chance to shine among an appreciative crowd of their peers. The Music, Film, and Interactive branches of the festival all get upswept in the current of upcoming, exciting, and mind-bending projects. But some of those projects have the capacity to effect real social change more than others. That's where the SXSW Interactive Innovation Awards come in. 

 

Sun
05
Apr
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Rodolfo Madero and Juliana Penaranda-Loftus at the SXSW World Premiere of Landfill Harmonic

Wednesday, March 18, saw the world premiere of a documentary we're sure you'll be hearing more about in the next year. Why so sure? As news has spread about the Recycled Orchestra of Cateura, their story has deepened and expanded, making the film itself into an ever-evolving and unquestionably inspiring project. 

 

Sun
05
Apr
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The CW Network Premieres iZombie at SXSW

A young, blonde, female detective solving mysteries in a television series created by Rob Thomas? This is not a flashback to 2004. We repeat, this is not a flashback to 2004. That became evident the moment we saw iZombie's heroine, Olive "Liv" Moore, using brains in a very different way than Veronica Mars ever did. 

 

Fri
03
Apr
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BBC Introducing and PRS for Music Foundation Present Little Simz, Spring King, Soak, Gengahr, Blossoms at the SXSW British Music Embassy

On Wednesday, March 17, at the Latitude 30 Lounge, we caught the scent of new talent all the way across the Atlantic. The night was hosted by a branch of the BBC dedicated to promoting up-and-coming performers and bands, BBC Introducing and  PRS for Music Foundation.

Thu
26
Mar
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Taissa Farmiga, Nina Dobrev, Alia Shawkat, Angela Trimbur at the SXSW Premiere of Todd Strauss-Schulson's "The Final Girls"

 

The union of horror and comedy is a blessed one, bringing us years and years of entertainment from as early as the Evil Dead series to What We Do in the Shadows, a vampire mockumentary currently playing at a movie theater near you. But what happens when one more ingredient, a healthy dose of heartfelt sentimentality, gets added to that winning combination? In the case of the Final Girls, wherein a daughter is reunited with her deceased mother after being sucked into a slasher-film-set made reality, you get movie gold.

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